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CI
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CI Overview

KCC Glass’s Corporate Identity (CI) is a combination mark that unites the KCC Group wordmark and the “GLASS” logotype, serving as a core visual asset that conveys the company’s reliability and expertise with clarity and consistency.
The KCC Group wordmark on the left visually embodies the group’s forward-looking vision and core values, while the “GLASS” logotype on the right enhances brand recognition and creates a unified brand image across all communications.
The CI acts as the foundation for shaping the brand identity and must be managed and applied consistently according to the official guidelines.

KCCGLASS
Korean Version
KCCGLASS
English Version
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Wordmark Concept

The KCC Glass wordmark represents the company’s dynamic vision and commitment to sustainable growth.
Its design is inspired by the diamond shape of the “Geumgang Stone,” derived from the emblem of Keumkang Slate Ind. Co., Ltd., the predecessor of KCC Group established in 1958.
This diamond motif embodies strength and east-west expansion, reflecting KCC Glass’s pursuit of continual advancement, innovation, and a progressive future orientation.

KCCGLASS

1. K

  • The red parallelogram extending from the letter “K” functions as an IMPACT MARK, visually emphasizing the company’s bold aspirations and progressive vision.

2. CC

  • The gently rounded and approachable “CC” reflects KCC Group’s customer-centric service philosophy and its commitment to placing customer satisfaction as a top priority.

Color Guidelines

KCC Glass’s signature color palette is integral to clearly expressing the visual identity of the wordmark and logotype, and is vital for maintaining brand consistency.
Both primary and secondary colors must be applied precisely, tailored to the characteristics and application of each medium, ensuring that the brand’s professionalism and credibility are consistently upheld in all brand touchpoints.

Primary Colors

KCC BLUE
PROCESS C100 M90 Y0 K20
PANTONE 2146 C
RGB R15 G35 B115
KCC RED PROCESS C0 M100 Y100 K0
PANTONE 2035 C
RGB R220 G0 B10

Sub Colors

KCC DARK GRAY PROCESS K70
PANTONE Cool Gray 11C
RGB R109 G110 B113
KCC LIGHT GRAY PROCESS K20
PANTONE Cool Gray 3C
RGB R209 G211 B212
KCC GOLD PROCESS C30 M30 Y60 K10
PANTONE 873 C
RGB R168 G153 B110
KCC SILVER PROCESS K40
PANTONE 877 C
RGB R167 G169 B172